Who's Your Daddy?

The phrase "Who's your daddy?" is often used as a comical way to get the message across of who is on top, who is your boss, who dominates. In the business world, the customers dominate - they are our proverbial "daddies", if you will. Without customers, a business simply does not exist. One of the most helpful exercises you can perform as a business owner or marketer is to create a customer profile or persona to figure out who you are really dealing with and how to best reach them. It’s beyond helpful to really get to know and understand who you are selling your products and services to, so that you can fine tune your pitch to make it something that will actually grab their attention. This is no different in the social media marketing realm. You can’t just go around posting what you think is funny, interesting, or good information. You have to truly do a deep dive into who your followers are so that you can post things that will actually be funny, interesting, and informational to THEM and not YOU. This will greatly improve your chances of engagement (i.e., likes, shares, comments, etc.).

I recently read a great article on Convince and Convert that covers some basic steps to go through when creating a customer profile. They hit the nail on the head, so it’s definitely worth sharing. Check out their article here.

Here’s the overview:

Step #1 – Create Broad Descriptions of Your Ideal Buyers

Step #2 – Identify Unique User Goals & Most Important Features

Step #3 – Locate and List Where Customers Will Find You